AFFLUENT
and
ACTIVE READER DEMOGRAPHICS*
►Total
Audience: 178,500 readers (3.57 readers per copy)
►Income:
$35k plus - 73%; $50k plus...56%; $75k plus - 34%
►Age:
21 to 34 - 32% ; 35 to 54 - 48%; 55 and over - 20%
►72%
female; 28% male
►Married
- 62%: Not Married - 38%
►Have
children - 87%
►Education
(highest level achieved): Some College 33%; College Degree 54%;
Advanced Degree 9%
►Readers
likely to take action on advertisements in SF: 93%
►Readers
likely to take action on editorial in SF: 97%
►Rated
Suburban Focus as Valuable to Extremely Valuable - 98%
►Suburban
Focus readers who do not subscribe to a local newspaper or magazine
- 71%
►Readers
used Suburban Focus for information on: Events 96%; Health 87%;
Dining 79%; Self Improvement 79%; Getaways 75%; Fitness Events 48%;
Child Activities 66%; Education 65%; Downtown Events 44%; Stage 52%.
►Suburban
Focus readers recently participated in these activities...
Restaurant 99%; Movie 66%; Community Event 74%; Health Club 48%;
Club or Bar 41%; Museum 38%; Stage 40%; Sporting Event 32%: Concert
24%; Casino 22%;
►Dining
out: 4.3 times per week
►Have
a cell phone plan: 98%
►Readers
utilizing specialized medical services within the past 6 months: 99%
►Print
circulation: 50,000
►Web
stats: Unique visitors 10,000+
►%
interested in online edition: 98%
* Jameson Publishing
Readership Survey, 2009
