‘Elite’ Reader Demographics*
Age: 21 to 34
(29%); 35 to 54(46%); Over 55 (25%)
Female 67% ; Male 33%
Income: $35000 plus - 69%; $50000 plus -
41%; $75000 plus - 18%
Education: Less than college (22%); 44% College degree (44%);
Advanced degree (34%)
Own home (59%)
Percentage of readers with children (83%); Average no. of
children: 2.0
Dining out: 4.1 times per week
Vacation/getaways planned per year: 3.7.
Readers per copy: 50,000 copies; 210,000
(3.5 readers per
issue)
Per cent of readers who will save copy for future reference
(95%)
Per cent of readers who will take action as a result of reading
copy (96%)
Average length of time that a copy is used: 1.2 months.
Activities planned current issue: 2.8 per reader.
Percentage of readers who partake in “health and fitness”
activities: 97%.
* Jameson Publishing
Readership Survey, 2004
